Apple Update – Apple Works With Express Store To Reduce COVID-19 Risks

Apple Update – Apple Works With Express Store To Reduce COVID-19 Risks: Apple is experimenting with how its stores in the period of COVID-19, creating a new way of a store named Apple Express.

Reports say that the format is currently being trialed at the company’s location in Burlingame, California. The existing store has been brought down, with a small window left for staffers to serve a single customer at a time.

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Customers who have ordered a product online before now can pick them up after waiting in line, while genius bar appointments are handled at another window.

As the report states, this is a rough-and-ready experiment, without the level of polish you would expect from Apple. If the pandemic continues, being able to offer even a limited level of service will help keep Apple’s customers happy.

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What we look forward to seeing is how Apple chooses to tackle the infamous long lines that normally greet the advent of a new iPhone. We’re are not sure about hearing that at today’s event but it’s likely that the company will need a plan in place when its new smartphones launch in the next few months.