Update on Snapchat – Snapchat Plans To Test Making Content Viewable Outside Of Its App

Update on Snapchat – Snapchat Plans To Test Making Content Viewable Outside Of Its App: Snapchat will soon be less of a walled garden: the company will soon experiment with making public content available outside of its app.

The upcoming update was first reported by Axios. The change will roll out as a test for some users starting next month, but could eventually expand more widely.

Snap chat is final planning to have its prison break – the company will soon experiment with making public content available outside of its app. The update was first reported by Axios.

The change will roll out as a test for some users which will be rolling out next month but could eventually expand rapidly. “We’re always exploring ways to make it even easier to view Snapchat’s engaging and topical content and share it with your friends,” a Snap spokesperson mentioned in a statement.

The experiment will only affect publicly-viewable content that’s already meant for mass consumption, like Snapchat’s original programming, publisher content, and Snapchat’s ‘Our Stories.’

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Snap already allowed this content to be distributed within the app, but the experiment will allow users to share the Snapchat content outside of its app as well.

It could be a very important update for the company. The company has typically avoided the sharing dynamics of most of its competitors, instead preferring to focus on private conversations between friends.

At the same time, Snap has been making some investments in original programming, including its own Snap-branded shows ‘Snap Originals,’ and has seen an uptick in the number of users watching them.

Snapchat Stories are branching out.

As was rumored, Snapchat on Tuesday launched a feature that lets users share certain public stories – including ones in the Discover section, our stories, and search stories – outside of the app via email, text message.

Or on a different platform such as Facebook or Twitter, a Snap spokesperson confirmed to PCMag. So now, if you see something on Snapchat you want to share with someone who doesn’t have the app, you may be able to.

By allowing content to be shared outside of its walls, Snapchat is hoping to introduce newbies to the app and grow its user base. Confirmation of this feature comes after Snapchat in November announced a major redesign

One that many users are still waiting for – which separates content from friends and content from publishers in an effort to make the app easier to understand and use.

Snap said it’s initially only rolling out the ability to share stories outside of the app to those who already have the redesign, including those in countries such as Australia and Canada.

But, the company plans to continue rolling out this feature to iOS and Android users in tandem with the redesign over the next few weeks.

Snapchat will now let you share some Stories outside the app

There’s no getting around the fact that Snapchat has a user growth problem, so it’s smart that the company is making it easier for people who like and use Snapchat to share content they find within beyond the app itself.

Today, Snap is launching the ability to share some public Stories via links that then display the Story selected on Snapchat.com.

Stories eligible for sharing right now include those Official Stories and Our Stories found in the Discover tab, as well as Search Stories, though Snapchat says those are just what’s included “at launch,” which indicates that the types of stories you could share will expand over time.

This feature is also going live to anyone running the redesigned Snapchat app as of today, which includes test markets like Australia and Canada, and will become available for iOS and Android over the next few weeks to the rest of the world as the redesign expands globally.

Snap says that part of its motivation for launching this feature is to allow users to share content from within the app to demonstrate to people who aren’t already on the platform what it can do.

It’s also aiming to make it easier for outside parties, including media outlets, to incorporate Snap-based content in their reporting. That suggests that while this feature is launching as a simple link that leads to a web-based replica of the in-app Story, eventually the plan could also involve more embed-friendly formats, similar to what Instagram, Twitter, and Facebook have rolled out for their respective platforms.