Publication – Facebook Plans To Tag Ads From Politically Linked Publications: To publish is to make content available to the general public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content, including paper (newspapers, magazines, catalogs, etc.). The word publication means the act of publishing, and also any printed copies issued for public distribution.
With the presidential election coming up in 2020, Facebook is bringing in a new policy that will require US-based publications connected with political parties, PACs, and politicians to disclose their affiliation when they purchase political ads.
The company will still give access to those outlets to register as a news page and advertise, but they will need to pass through some of the company’s screening and disclaimer processes when they want to post ads that touch on social issues, elections, or politics. In the past, these groups could, in some instances, claim news exemptions from Facebook’s authorization process.
“We believe it’s important to ensure when it comes to advertising, these Pages are held to the same standard as political entities on Facebook,” the company said.
Facebook says identifying politically connected publishers is a new strategy for the company, but today’s announcement stands on policies the company has been modifying for the past few years. In 2018, Facebook introduced a rule that required election- and issue-related ads to include a ‘paid for by’ disclosure. However, after the policy ended up affecting non-political ads and publishers, the company later pulled out
