Jaguar Land Rover Intends To Cut A Quarter Of its Production In Turnaround Plan: Reducing the number the company builds is just one step as rumors have it that Jaguar will rethink what it considers a rival. Signs point to Jaguar moving upmarket and away from BMW, Audi and Mercedes-Benz
Tata-owned Jaguar Land Rover (JLR) is planning to reduce its manufacturing capacity by a quarter over a five-year period to 2027 as part of its latest strategic plan under new CEO Thierry Bollore.
Indian conglomerate Tata Motors has announced a turnaround plan for Jaguar Land Rover, which has endured a tumultuous time of late with Brexit concerns, a slump in diesel demand, and declining sales in China.
“Project Charge” aims to improve cash flow by £2.5 billion ($3.25B at current exchange rates), while cutting costs over the next 18 months.
Jaguar Land Rover Intends To Cut A Quarter Of its Production In Turnaround Plan
It also intends to introduce either hybrid or electric versions of every car in both the Jaguar and Land Rover lineups by 2020. The introduction of the all-electric I-Pace and the upcoming reinvented Land Rover Defender are said to be key components in Jaguar Land Rover’s money-making initiative.
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Jaguar also confirmed it no longer plans to build an electric XJ sedan as it prepares to charge off $1.4 billion worth of uncompleted projects internally, according to the investor presentation.
It’s further fuel to the rumor the brand plans to seriously remake itself in the image of something more premium. Even with an electric XJ out, the brand committed to go fully electric by 2025.
Land Rover, didn’t give a firm EV commitment. However, the SUV maker plans for six electric vehicles in the next five years.
By the end of this decade, Land Rover believes 60% of all its vehicles sold will be zero-emissions models. In the longer term, JLR laid out plans to be completely carbon neutral by 2039.
