Disney has report on Facebook – Disney Reportedly Stops Its Spending on Facebook Ads Amid Boycott – Disney Latest Update: Disney, one of Facebook’s biggest advertisers have just recently put a pause to its spending on Facebook ads, The Wall Street Journal reported.
Disney Report
Reports say Disney has slashed spending on Facebook and Instagram ad amid growing boycott about the social media giants content policies. In the past six months of 2020, Disney is rated as Facebook’s top U.S. advertiser.
Before Disney took this step, other large companies had already put the brakes on Facebook ads. Some of these companies include; Coca-Cola, Starbucks, Unilever, and Lego.
These big companies stopping Facebook ads is a means to caution Facebook to implement a change on how hate speech and misinformation are being handled on its platform.
At the moment, Facebook is battling with ad boycott by civil rights groups. The #StopHateforProfit boycott put together by a number of civil rights organizations including;
The Anti-Defamation League, the NAACP, Sleep Giants, and Color of Change, is focused on the goal. Some other companies like; Verizon, Ben & Jerry’s, Hershey, and Honda are a part of this campaign against hate for profit.
The Wall Street Journal says, Disney has paused ads for its news Disney Plus streaming service on Facebook and paused ads for its Hulu streaming service on Facebook’s Instagram platform.
Disney spent about $210 million for Disney Plus ads on Facebook in the US in the first half of 2020, the WSJ reports, and spent $16 million for Hulu ads on Instagram between April 15th and June 30th.
Advertisers pull out of Facebook
The Stop Hate for Profit campaign, which was started in June, demanded Facebook address racism in its platforms. Retailer Eddie Bauer, ice cream maker Ben & Jerry’s.
And production company Magnolia Pictures, in addition to more than 100 other small businesses, formed part of the advertising boycott. They were later joined by Verizon and PlayStation.
Other companies such as Coca-Cola, Starbucks, and Microsoft have also paused their spending on social media advertising, though their moves were not part of the Stop Hate for Profit campaign.
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Latest Disney Update
Disney reportedly has reduced its spending on Facebook and Instagram ads amid concerns about enforcement of its content policies.
It joins a list of large companies that have cut back on Facebook ads as part of an effort to compel the social media giant to change how it handles hate speech and misinformation on its platforms.
Disney has significantly reduced its spending on Facebook and Instagram ads amid concerns about the social media platform’s enforcement of its content policies, The Wall Street Journal reported. It joins a list of large companies that have cut
