You’ve probably heard people say, “the money is in the list”. What does this mean?
In online marketing, you need to learn how to create an email list fast and from scratch.
This is the best form of communicating with your customers. Even though social media gets a lot of attention, the most valuable digital channel is building youremail list for free.
The following is a step-by-step process that you can follow if you have absolutely no email list.
How to Create an Email List From Nothing
You can’t create an email list if you don’t have a few other things in place first. At a minimum, here are the resources that you should have before you start creating your email list.
1. You must understand your audience
Who are you targeting? Before you begin building an email list, it’s helpful to have an idea of who these people are.
I recommend that you create a marketing persona — a made-up person that represents your ideal customer.
The image above represents what a persona form would look like. To complete the form, fill the outlined gap correctly
2. You must have a website
Next, you need a place where your potential list members will gather.
Basically, you need a website.
Creating a website can be a big scary step, so let me explain how to make this as easy as possible.
You don’t need a huge website in order to create an email list. In fact, all you really need is a landing page — a single-page website that contains your email opt-in form.
You can create a beautiful landing page in just a few minutes using any one of these services:
3. You need an email marketing service
In order to communicate with your new email list, you’re going to need an email marketing platform.
There are plenty of platforms to choose from. You can start simple and inexpensive with a service like Mailchimp.
As your email marketing grows, you’re going to be doing a lot more with your email list, like sequencing, drip campaigns, etc. If you’re starting from scratch, however, just focus on collecting those addresses in a safe and legitimate way.
4. You need a tantalizing offer
Whatever you’re offering, selling, building, creating, or asking, people need a reason to join your list.
Think about it. If you came across a landing page that asked for your email address, you wouldn’t want to do it unless you were going to get something in exchange.