New Amazon CEO – New Videos Games From Amazon CEO: Amazon’s new CEO, Andy Jassy, has commented on the success of the company’s newly released MMO New World, while also proclaiming that video games could become the company’s largest entertainment business overall.
Speaking Tuesday at a GeekWire event, as reported by Bloomberg, Jassy acknowledged Amazon’s struggles in the world of video games in recent years. He even specifically referred to a previous Bloomberg story about Amazon’s shortcomings with regards to gaming.
New World’s success has Amazon CEO convinced games
“There were a lot of articles written, people saying things like, Amazon knows how to build everything but games, why can’t they build games?” Jassy said. “It takes a few before you find a hit, or several, but they didn’t lose their resolve.”
Amazon’s shooter Crucible was one of the company’s failed gaming endeavors, while Amazon also canceled a game called Breakaway. The publisher was going to make a Lord of the Rings MMO, too, before it fell apart as well.
“You’re going to have some games fail spectacularly,” Jassy said. In the same speech, Jassy mentioned that he believes video games could becoming the “largest entertainment category over the long haul,” Bloomberg reported.
Amazon’s founder and former CEO Jeff Bezos has also addressed New World’s success. He said on Twitter, “After many failures and setbacks in gaming we have a success. So proud of the team for the persistence. View setbacks as helpful obstacles that drive learning. Whatever your goals are, don’t give up no matter how hard it gets.”
It’s no surprise to hear Bezos and Jassy speak so positively about video games. After being named the new Amazon CEO, Jassy said in a note to staff that although Amazon Game Studios might not have succeeded right away, Amazon is committed to games for the long-haul.
“Being successful right away is obviously less stressful, but when it takes longer, it’s often sweeter,” Jassy continued. “I believe this team will get there if we stay focused on what matters most.”
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The decision to set up the division reportedly came directly from outgoing Amazon CEO Jeff Bezos, who recently announced he is stepping down from the position later this year to be replaced by current Amazon Web Services head Andy Jassy.
Now, a Bloomberg report claims that just a day before he was named the next CEO of Amazon, Jassy had reaffirmed his commitment to making video games.
The report also said that Jassy had acknowledged the stark challenges his team has faced in making video games in an email to Bloomberg.
Jassy was responding to Bloomberg’s query about Mike Frazzini, the head of Amazon Game Studios, who was the subject of a Bloomberg profile last week that examined the troubles faced by Amazon in gaming.
The Bloomberg story prompted Jassy and Frazzini to send emails to staff, where the two executives recognised that they had made mistakes.
“Some businesses take off in the first year, and others take many years,” Bloomberg quoted Jassy as saying. Jassy told Bloomberg that though Amazon had not exactly seen in Amazon Game Studios, he is of the belief that the company will hang in there.
