Pinterest – Pinterest Infographic Business Marketing – Use Visme in 2021 for Your Infographic: Infographics are detailed media templates that give viewer total information about a thing. Most persons get bored of reading long contents about very brief information. Infographics are informative, brief but still straight to the point.
As a lover and user of Pinterest, have been in search for some simple apps or sites I can use to create infographics easily and without paying a dim. Over the months, I have been advised by other bloggers to visit freelancing sites like Fiverr to order for them. Looking at this, the cost was high based on the fact I was in need of them daily.
Pinterest is one platform where infographic trends and to rank for some particular contents, I was in need of them. I was in an awkward state till recently I stumbled upon a site all “Visme”.
This site was everything I ever asked for. Using Visme, you don’t have to be a graphic designer by profession. All you need is how to find your way around the site. Visme offers all you need to create just any graphic template design of your choice and this is why I chose Visme
Pinterest is an American image sharing and social media service designed to enable saving and discovery of information on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards
How Visme Functions
On Visme, you get to sign up using your email address. After signing up, you will be given the option to get started. Visme helps you create the following:
• Web Graphics
• Social Graphics
• Custom Size
All these come with several templates depending on the particular design you want.
Infographics have lots and lots of templates including videos on how you can create yours. There are lots and lots of tools which you can use to design your Pinterest Infographics. These are the tools:
- BASICS – It includes Header & Text, Graphics & Text, Diagrams, Stats & Figures
- GRAPHICS – You can search and use icons, photos, and shapes
- DATA – Help you with things like charts, tables, algorithms etc.
- MEDIA – For adding audios, videos and for embedding contents
- THEME COLOR – Used for picking theme colors
Click “Help” on the page for Infographics Tutorial to help you understand all the tools on Visme.co and how you can apply them.
You can create quality Infographics for Pinterest Business Marketing using Visme. I promise it will help you beyond your imagination. You can decide to upgrade to Premium package to enjoy more features and gain access to more templates.
How to use Pinterest for business: 5 tips and tricks
1. Create a Pinterest marketing strategy
Just as you would with any other social media channel, start by drawing out a social media strategy forPinterest — don’t just jump right in.
Creating a Pinterest marketing strategy means:
- Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). On top of gaining a following on Pinterest, do you hope the platform will drive traffic to your website, increase sales for a specific product or drive sign-ups for an event?
- Learning about the general Pinterest audience and the demographic that is most likely to use this channel.
- Learning about your brand’s specific Pinterest target audience.
- Considering what your competitors are doing on this social media platform.
- Planning and incorporating on-brand content for Pinterest into your social media content calendar.
Once you’ve set a clear strategy, you can begin working toward your goals.
2. Pin engaging, captivating content
Pinterest is a visual platform, so effectively using it for business means producing high-quality, engaging visual content to share.
So, what makes a captivating Pin?
- Vertical imagery. Data shows 82% of users browse Pinterest on mobile. Shoot for a 2:3 aspect ratio to avoid ending up with awkwardly cropped images.
- Consider your image and video quality. You want to avoid pixelation, so aim for the highest quality image and video that Pinterest recommends.
- Descriptive copy. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
- Text overlay. Consider including a headline that reinforces your visual message.
- Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesn’t get lost in the Repin shuffle.
- Make sure your links work. Broken links won’t help your brand! Make sure the link with your Pin won’t go to a 404 and that it loads quickly to give Pinners the best user experience.
Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.
Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar. (Learn more about how to use Pinterest with Hootsuite below.)
3. Try different Pin formats
Pinterest is an image-sharing platform, but it’s not just about photos.
Mix it up! Pin a video encouraging Pinners to shop at your e-commerce store or try adding multiple photos to a Pin to create a carousel.
For example, Nike uses video to promote its products:
And carousels to show a variety of products in one Pin:
But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.
Pinners also come to the platform for inspiration, with 85% of Pinners saying they come to Pinterest to start a new project. Consider also posting how-to Pins or inspiration boards to provide your audience with fun and valuable content.
For example, Nespresso pins step-by-step content to engage Pinners with its brand:
4. Carefully plan your boards
As 97% of Pinterest searches are unbranded, your brand’s boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreo’s boards include Pins with inspiration for upcoming seasonal holidays — like its Spooky Sweet Halloween board and Holidays with Oreo board — as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional.
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
5. Optimize your Pins for SEO
Pinterest is a search engine, so make sure your business’s Pins are easy to find in a search! Include keywords in your Pins’ descriptions, on boards and in hashtags.
Rich Pins, designed to pin new content from your business’s website while avoiding duplicate content will also boost your brand’s Pinterest SEO.