In most cases, this means your site won’t rank well in Google, which is a huge fault that needs to be tackled immediately.
This actually one of the plenty questions that people ask
Website Navigation is not Crawlable
The problem here is the links in navigation are not in accordance with the standards of the web, making Google unable to see or follow them. Why;
- This makes it harder for Google to discover internal pages on the site.
- Authority is not properly distributed.
- No clear indication of relationships between the pages that are within the site.
Image Search has Gone Down due to Lazy Load Implementation
While lazy loading is quite a great means to decrease pages, the process can also be dangerous if implemented wrongly.
- The content that is hidden under lazy loading might not be discovered by Google which is due to the wrong implementation.
- It won’t be ranked if Google doesn’t discover it.
The site was switched to react with no consideration of SEO
You might be asking what’s wrong here, well here’s what’s wrong;
- There’s nothing found on the page, it won’t rank the page.
- If there multiple pages that look the same to Googlebot, it can choose just one, and then the rest will be approved.
Here are some things you need to know about how Google treats your content;
- Google doesn’t interact with content, can’t click buttons on your pages, expand or even collapse the content and others.
- It doesn’t scroll.
Best Practices for SEO Best Practices
- Add Links according to Web Standards
While “web standards” may sound a bit intimidating, in reality, it just means you should link to internal pages using the HREF attribute:
<a href=”your-link-goes-here”>your relevant anchor text</a>
By doing this, Google can easily find the links and also follow them. The following should never be used;
- <a onclick=“goto(‘https://store.com/page-url’)”>
Just so you know, the last option can still be successfully used if you want to bring people to a specific part of this page, which is not something you would like. Have in mind that Google will not index all individual variations of your URL with “#” added to it.
- Add Images according to web standards
Just as with internal links, image usage should follow web standards as well, and that way Googlebot can easily discover and index the images. Your website image should be linked from the “src” HTML tag as follow;
<img src=”image-link-here.png” />.
This helps with the page’s speed optimization and also works well if implemented properly.
- Use Server-side rendering
If you wish for Google to read and rank content on your site, then you should make sure that the content is available on the server.
Be sure that Rendered HTML has all the main information needed
The rendered HTML should have the right information as listed below;
- Copy on the page.
- Canonical tag.
- Title & Meta description.
- Meta robots tag.
- Structured data.
- Any other important tags.
- Another step is to check if Googlebot is served the right content and as well as tags.
- You can view rendered source chrome extension to use.
There you have it. Hope you find this article helpful.